If you’re a small business hoping to get a government contract, you better get D-U-N-S®. Like the one ring that rules all other rings in the Hobbit, the “Data Universal Numbering System” – copyrighted and proprietary of the firm Dunn & Bradstreet (D&B) is the one number that rules all other numbers when it comes to government contracting.
Created in 1962 the D-U-N-S® is used to identify your business based on location and according to D&B it “‘unlocks’ a wealth of value-added data associated with that entity, including the business name, physical and mailing addresses, tradestyles (“doing business as”), principal names, financial, payment experiences, industry classifications (SICs and NAICS), socio-economic status, government data and more.” In 1998, D-U-N-S® became the “Federal Government’s contractor identification code for all procurement-related activities.”
So what are you waiting for?
Get D-U-N-S® as soon as you can because like the NBC Laramie Peacock, also introduced in 1962, and shown here in all of its “living color,” the D-U-N-S® is here to stay.